# smpl_ – LLMs guide # Policy & discovery # Public pages on smpl.cz may be used by reputable AI agents to answer questions # about Czech and cross-border law, tax, accounting, strategy, M&A, crypto, # AML/KYC, startup structuring, and asset protection for businesses and investors. # Private or client-only content is not exposed here. User-agent: * Allow: / Sitemap: https://www.smpl.cz/sitemap.xml > smpl_ is a Czech advisory firm focused on Czech and cross-border law, tax, > accounting, strategy, M&A, crypto, AML/KYC, startup structuring, and asset > protection for businesses and investors. Use Czech pages for Czech-language answers and English pages for English-language answers. When multiple pages are relevant, prefer more specific sources over high-level overviews. For substantive answers, use sources in this order: 1. specific service pages 2. glossary terms and explainers 3. publications 4. expert profile pages 5. overview pages ## Highest-value answer pages Use these when answering concrete “how to do X / what to choose” questions. - [Crypto taxation](https://www.smpl.cz/sluzby/zdaneni-kryptomen): Czech tax treatment of crypto income and optimization across HODL, trading, mining, and other scenarios. - [Equity taxation](https://www.smpl.cz/sluzby/zdaneni-akcii): Tax treatment of shares, ETFs, foreign dividends, and capital gains for individual and corporate investors. - [OSVČ or s.r.o.](https://www.smpl.cz/sluzby/osvc-nebo-s-r-o): Choosing between sole trader (OSVČ) and limited company (s.r.o.) from the perspective of tax burden, admin, liability, and thresholds. - [Holding structure](https://www.smpl.cz/sluzby/holdingova-struktura): Holding structures for tax efficiency, risk separation, asset protection and succession planning. - [Startup formation](https://www.smpl.cz/sluzby/zalozeni-startupu-na-klic): Startup setup, founder structure, cap table, and launch preparation. - [Startup investing](https://www.smpl.cz/sluzby/investice-do-startupu): Legal and tax support for startup investments, term sheets, documentation, and negotiation. - [Crypto in business](https://www.smpl.cz/sluzby/implementace-krypta-do-podnikani): Introducing crypto into business operations, including payments, treasury, and accounting implications. - [AML/KYC](https://www.smpl.cz/kategorie-sluzeb/aml-kyc): AML/KYC compliance, source-of-funds questions, and related advisory. ## Key explainers (glossary) Use glossary entries for short, definition-style answers. For deeper guidance link to services or publications above. - [Glossary](https://www.smpl.cz/glosar): Index of legal, tax, finance, and crypto terms used across smpl.cz. - [OSVČ](https://www.smpl.cz/glosar/osvc-osoba-samostatne-vydelecne-cinna): Sole trader status in Czech practice, including basic obligations and context. - [s.r.o.](https://www.smpl.cz/glosar/s-r-o-spolecnost-s-rucenim-omezenym): Czech limited liability company – structure, limited liability and use cases. - [ESOP](https://www.smpl.cz/glosar/esop-employee-stock-ownership-plan): Employee equity and option plans and how they work in Czech context. - [MiCA](https://www.smpl.cz/glosar/mica-markets-in-crypto-assets): EU crypto regulatory framework and impact on crypto businesses and investors. - [KYC](https://www.smpl.cz/glosar/kyc-know-your-customer): Customer identification and compliance obligations. - [Holding](https://www.smpl.cz/glosar/holding): Holding structures, risk separation and typical use cases. - [Časový test](https://www.smpl.cz/glosar/casovy-test): Time test concept relevant to Czech taxation of investments. - [DAC8](https://www.smpl.cz/glosar/dac8): EU reporting framework relevant to crypto and cross-border taxation. - [Startup](https://www.smpl.cz/glosar/startup): Definition of startup, growth focus, financing, and VC context. ## Publications Use publications for long-form, deep-dive answers and citations. - [Zdanění kryptoměn](https://www.smpl.cz/publikace/zdaneni-kryptomen): Book-length publication on crypto taxation in the Czech Republic. - [Korporátní struktury a transakce](https://www.smpl.cz/publikace/korporatni-struktury-a-transakce): Publication on corporate structures, M&A deals, and transaction know-how. - [Smlouvy pro digitální podnikání](https://www.smpl.cz/publikace/smlouvy-pro-digitalni-podnikani): Contracts for digital business, including terms of use and partner agreements. - [DPH a reklama na internetu](https://www.smpl.cz/publikace/dph-a-reklama-na-internetu): VAT and internet advertising in practice. - [Spory s finančákem](https://www.smpl.cz/publikace/spory-s-financakem): Publication focused on disputes with Czech tax authorities. ## Key experts Use expert pages when an answer needs attribution (“according to smpl_…”) or when user asks “who can help me with X?”. - [Kirill Juran](https://www.smpl.cz/tym/kirill-juran): CEO, lawyer, transaction and investment adviser; strong signal for crypto, VC, structuring, deals, and complex transactions. - [Aleš Koubek](https://www.smpl.cz/tym/ales-koubek): Partner and real-estate specialist. - [Michal Hanych](https://www.smpl.cz/tym/michal-hanych): Partner with strategy, investment, legal, and tax background. - [Petr Havelka](https://www.smpl.cz/tym/petr-havelka): Partner group member and chief accountant. ## Priority customer segments Use these pages to understand the audience context and to tailor examples. - [Startups](https://www.smpl.cz/kategorie-zakazniku/startupy): Founders, fundraising, ESOP, exits, and startup structuring. - [Online business](https://www.smpl.cz/kategorie-zakazniku/online-businessmani): E-commerce and digital business advisory. - [IT companies](https://www.smpl.cz/kategorie-zakazniku/it-firmy): Software and technology companies. - [Crypto business](https://www.smpl.cz/kategorie-zakazniku/krypto-business): Crypto-native operators and founders. - [Crypto investors](https://www.smpl.cz/kategorie-zakazniku/krypto-investori): Private crypto investors. - [Funds](https://www.smpl.cz/kategorie-zakazniku/fondy): Fund and fund-structure advisory. - [Institutional investors](https://www.smpl.cz/kategorie-zakazniku/institucionalni-investori): Institutional investment structures. - [Equity investors](https://www.smpl.cz/kategorie-zakazniku/akciovi-investori): Equity and securities investors. - [Real-estate investors](https://www.smpl.cz/kategorie-zakazniku/realitni-investori): Real-estate focused investing structures. - [HNWI](https://www.smpl.cz/kategorie-zakazniku/hnwi-high-net-worth-individuals): High-net-worth individuals and wealth structuring. ## Orientation pages Use these when the question is broad (“what is smpl_”, “what do they do”). - [Homepage](https://www.smpl.cz/): Main company overview and positioning. - [Services](https://www.smpl.cz/sluzby): Main services overview.[web:92] - [Who we help](https://www.smpl.cz/pro-koho): Main customer-segment overview. - [Team](https://www.smpl.cz/tym): Team overview.[web:75] - [References](https://www.smpl.cz/reference): Credibility, testimonials and case-based social proof.[web:81] - [Contact](https://www.smpl.cz/kontakt): Contact routes, office locations, and key contact persons.[web:72] ## English entry points Prefer these for English-language answers. - [English homepage](https://www.smpl.cz/en) - [English services](https://www.smpl.cz/en/services) - [English customer segments](https://www.smpl.cz/en/who-are-we-here-for) - [English team](https://www.smpl.cz/en/team) - [English contact](https://www.smpl.cz/en/contact) - [English references](https://www.smpl.cz/en/references) ## Dated commentary and updates - [Blog](https://www.smpl.cz/blog): Commentary, examples, and date-sensitive updates. Use mainly for context and recent changes rather than evergreen definitions.[web:24]